![]() Vanilla: Classic vanilla was the most purchased ice cream across 21 states, making it the most popular flavor in the U.S.Chocolate: 15 East Coast states prefer chocolate ice cream, from Maine down to Florida.Mint chocolate chip captures the hearts of the entire Pacific Northwest and Pennsylvania. Coffee & Mint: A four-state tie goes to coffee which led in states like Hawaii and Rhode Island.Rocky road dominated in California, Nevada, and Montana, while Moose Tracks was most popular in the Midwest. Rocky Road & Moose Tracks: Both unique flavors ranked highest in three states.“Despite price increases…households are buying pails as a value play, consuming more, and retailers should have assortment to meet the growing pail needs.” Classic Flavors Top State FavoritesĪ recent data dive by food delivery service Instacart revealed the most popular ice cream flavors purchased by state. “This behavior makes sense in an inflationary environment because a shopper can get 8x the volume of a pint for less than 2x the average price-per-unit of a pint,” Melissa Lobaugh, Insights Director at 84.51° told The Food Institute, adding that pail purchase frequency is also improving. While this disproportionate growth is largely due to price increases and inflation, households are also switching their spending from other segments to pails. Per 84.51° data, dollar sales for six-quart pails increased 20% compared to 2022. Shoppers are seeking value this season and purchasing ice cream in larger container sizes across brands. ![]() Here are some ice cream trends for the 2023 summer season…and beyond. Almost 95% of shoppers are purchasing ice cream in stores this summer according to retail data science company and Kroger insights partner, 84.51°. ![]()
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